Review Agenda Item
Meeting Date: 8/25/2022 - 6:00 PM
Category: Purchasing
Type: Action
Subject: 9.49 Advertising Services Purchasing Reference 9573
Strategic Plans:
Priority 1.4
1.4 Attract and recruit highly effective and qualified staff who are excellent matches for the district, develop a pipeline of candidates for hard-to-fill areas, and provide support to all employees that enables and empowers them to fulfill their role in our mission.
Enclosure Extraordinary Unspecifiable Services Declaration
File Attachment:
Summary: WHEREAS, the Newark Board of Education seeks to secure advertising services for transit, radio, billboard and television ads to attract and provide notice to Newark residents for various District initiatives; and

WHEREAS, the Newark Board of Education is authorized to enter into an agreement for extraordinary unspecifiable services in accordance with N.J.S.A.18A:18A-5a (2); and

WHEREAS, the contract term shall be July 1, 2022 through July 31, 2024; and

WHEREAS, the Newark Board of Education will secure quotations from the awarded vendors for each advertising project; and

WHEREAS, the recommendation for award was reviewed and approved by Nancy Deering, Director of Board Relations and Interim Director of Communications.
Funding : 10-11-xxx-xxx-500-xxx-xxx-xxx
20-20-xxx-xxx-500-xxx-xxx-xxx
20-20-218-200-800-439-000-000
10-11-000-251-592-300-000-000
20-20-483-200-500-404-000-000
Recommendation to the Board: NOW THEREFORE BE IT RESOLVED that the Newark Board of Education accepts and approves the award of term contracts for Advertising Services from July 1, 2022 through July 31, 2024 as follows:
A. Altice Media Solutions LLC, Pittsburg, PA at a cost not to exceed $250,000.00
B. AR James Media, Allentown, NJ at a cost not to exceed $150,000.00
C. Clear Channel Outdoor at a cost not to exceed $30,000.00
D. Intersection Media LLC, New York, NY at a cost not to exceed $400,000.00
E. Interstate Outdoor Advertising LP, Cherry Hill, NJ at a cost not to exceed $100,000.00
F. Lamar Advertising of NYC, New York, NY at a cost not to exceed $100,000.00
G. Outfront Media Inc. Fairfield, NJ at a cost not to exceed $400,000.00
H. Spanish Broadcasting System at a cost not to exceed $100,000.00
I. SpanJer Sign Corporation Long Island City, NY at a cost not to exceed $100,000.00
J. Univision Receivables Co/Univision Holdings Inc, Teaneck, NJ at a cost not to exceed $200,000.00
K. Screen Vision Media New York, NY at a cost not to exceed $50,000.00

EXPLANATION: To secure adverting services to attract and provide notice to Newark residents about various District initiatives. Subject to the availability of funds.
Approvals:
Recommended By:
Signed By:
Sherelle Spriggs - Senior Purchasing Manager
Signed By:
Joao Dias - Budget Officer
Signed By:
Nancy J Deering - Acting Director Communications
Signed By:
Valerie Wilson - School Business Administrator
Signed By:
Roger León - Superintendent
Vote Results:

Original Motion
Member Josephine Garcia Moved, Member Daniel Gonzalez seconded to approve the Original motion 'NOW THEREFORE BE IT RESOLVED that the Newark Board of Education accepts and approves the award of term contracts for Advertising Services from July 1, 2022 through July 31, 2024 as follows:
A. Altice Media Solutions LLC, Pittsburg, PA at a cost not to exceed $250,000.00
B. AR James Media, Allentown, NJ at a cost not to exceed $150,000.00
C. Clear Channel Outdoor at a cost not to exceed $30,000.00
D. Intersection Media LLC, New York, NY at a cost not to exceed $400,000.00
E. Interstate Outdoor Advertising LP, Cherry Hill, NJ at a cost not to exceed $100,000.00
F. Lamar Advertising of NYC, New York, NY at a cost not to exceed $100,000.00
G. Outfront Media Inc. Fairfield, NJ at a cost not to exceed $400,000.00
H. Spanish Broadcasting System at a cost not to exceed $100,000.00
I. SpanJer Sign Corporation Long Island City, NY at a cost not to exceed $100,000.00
J. Univision Receivables Co, LLC, Teaneck, NJ at a cost not to exceed $200,000.00
K. Screen Vision Media New York, NY at a cost not to exceed $50,000.00

EXPLANATION: To secure adverting services to attract and provide notice to Newark residents about various District initiatives. Subject to the availability of funds.'. Upon a Roll-Call Vote being taken, the vote was: Aye: 8 Nay: 0.
The motion Carried 8 - 0
   
Josephine Garcia     Yes
Flohisha Johnson     Yes
Dawn Haynes     Yes
Asia J. Norton     Yes
A'Dorian Murray-Thomas     Yes
Vereliz Santana     Yes
Daniel Gonzalez     Yes
Crystal Williams     Yes